How easy is your website to find?
Type in your web address and get a clear report on how ready your site is for search engines and AI assistants: what looks good, what needs attention, and why each piece matters, all in plain English. No account, no tricks, nothing stored.
This score measures how ready your website is for search engines and AI assistants to read and understand. It is not a ranking prediction, and it does not promise visitors, search positions, or AI mentions.
Search foundations
46 of 52 points
Your site is secure, and the insecure address forwards visitors to it.
- HTTPS request succeeded (HTTP 200).
- http:// redirected to https:// with status 301.
This is the padlock visitors see in their browser. A secure connection protects your visitors, browsers warn people away from insecure pages, and search engines expect it as the baseline. Your site should also forward anyone who types the old http:// address to the secure version, so there is only one official copy of your site.
Search engines are welcome to read your homepage.
- robots.txt found (HTTP 200, 6 directive lines).
- Sitemap directive found: https://example.com/sitemap.xml
- Your homepage is open to search engines, including Google's crawler.
Websites can publish a small file called robots.txt that tells search engines what they may look at. Not having one is fine: search engines treat that as full permission. The danger is a rule that accidentally tells them to stay away from your homepage, which can make your whole site invisible in search.
The page correctly names one official address: itself.
- Found <link rel="canonical" href="https://example.com/">.
- The canonical matches the final page URL.
The same page can often be reached at several addresses, for example with and without www, or with tracking codes attached. A small tag called a canonical tells search engines which address is the official one, so all the credit your page earns lands in one place. Without it, search engines guess, and your site's reputation can get split across duplicates.
A valid XML sitemap is available.
- Sitemap declared in robots.txt: https://example.com/sitemap.xml
- It parses as a URL set with 214 URLs.
An XML sitemap is a simple machine-readable list of your pages. It helps search engines find everything you want them to see, including pages that are hard to reach by clicking around. Listing the sitemap inside robots.txt is the most dependable way for search engines to find it.
Present, but the description length is outside the comfortable range.
- Title (43 chars): "Example Studio / Design for growing brands"
- Meta description (211 chars): "Example Studio is a full-service design practice helping ambitious teams ship brand systems, websites, and product interfaces. From strategy through launch, we partner with founders and marketing teams to build…"
The title is usually the clickable headline people see in search results, and the description is the line of text under it. Clear, specific wording at a sensible length helps search engines and AI assistants understand the page, and helps people decide to click. As a rough guide, titles read well up to about 60 characters, and descriptions between about 50 and 160.
Content and page experience
34 of 48 points
Plenty of readable text with a tidy heading structure.
- ~740 words of readable text in the served HTML.
- Heading outline: h1 (1), h2 (4), h3 (6); no level skips.
Search engines and AI assistants read the text your site sends them. A page with real, readable text and tidy headings (one main headline, then subheadings in order, like an outline) is easy for them to understand and easy for visitors to skim. Text that only appears after scripts run in the browser is invisible to this check, and harder for some search engines too.
Your homepage links out to the rest of your site with readable link text.
- 23 internal links to 14 unique pages; 3 external links.
Search engines find the rest of your site by following links, and your homepage is the front door. Linking to your important pages, with link text that says where each link goes, gives search engines a map of your site and helps visitors too.
Nearly every image has a description or is marked decorative.
- 18 images: 15 with descriptive alt text, 2 marked decorative (alt=""), 1 missing the alt attribute.
- 94% of images carry an alt attribute.
Alt text is a short written description attached to each image. It is how search engines, image search, and screen readers for blind visitors know what a picture shows. Every image should either carry a description or be explicitly marked as decorative.
Dates were found, but the newest is more than 18 months old.
- Last-Modified header: Tue, 03 Sep 2024 10:14:00 GMT
- <time datetime> element: 2024-09-03
- The freshest parseable date is 2024-09-03, more than 18 months old.
Dates tell search engines and visitors that someone maintains the site. This check is a rough guide: a site can be perfectly current without showing a date, but showing one removes the guesswork. A copyright year alone does not count, because those usually update themselves.
The page has no structured data code.
- No <script type="application/ld+json"> blocks found.
- Note: this code should describe what is actually visible on the page. This check confirms the code exists and is valid, not that it matches what visitors see.
Structured data is a small block of code that spells out plainly what your page is about: your business, an article, a product, an FAQ. Search engines use it to build richer listings, and AI assistants treat it as a trustworthy summary. It only helps when it matches what visitors can actually see on the page.
Optional extras
not scored
These are optional extras, mostly for newer AI tools. They never change your score, and no search engine requires them. Think of them as nice-to-haves, not homework.
Atom feed found.
- A feed is advertised in the page head: https://example.com/atom.xml
- Atom feed reachable at https://example.com/atom.xml (HTTP 200).
A feed lets people and apps subscribe to your new posts automatically, and some AI tools read feeds too. It is a nice extra for sites that publish regularly. Search engines do not require one, and not having one says nothing about how findable your site is.
No llms.txt file found.
- /llms.txt returned HTTP 404.
llms.txt is a new, completely voluntary idea: a plain text file that gives AI assistants a short guided tour of your site, in your own words. No search engine requires it and no ranking depends on it.
No MCP file found.
- /.well-known/mcp.json returned HTTP 404.
This is an experimental file that tells AI tools your site offers services they can plug into directly. It only makes sense for sites that actually run such services, which most businesses do not. It has no effect on how findable your site is in search.
Every check ends one of three ways: good earns full points, needs attention earns half, and needs fixing earns none. The checks add up to 100 points, and your percentage is simply that total. Letter grades follow the school pattern: A is 90 or above, B is 80 to 89, C is 70 to 79, D is 60 to 69, and F is anything below.
The score reflects what this tool can actually observe on your site. It is not a ranking prediction: search engines weigh hundreds of things this tool cannot see, like links from other websites and how people respond to your content.
The checks and their weights
| Check | Points |
|---|---|
| Search foundations (52) | |
| Secure connection (HTTPS) | 12 |
| Permission file for search engines (robots.txt) | 10 |
| One official address per page (canonical) | 8 |
| Site map for search engines (XML sitemap) | 10 |
| Page title and description | 12 |
| Content and page experience (48) | |
| Readable text and clear headings | 14 |
| Links to your other pages | 8 |
| Image descriptions (alt text) | 8 |
| Signs of recent updates | 8 |
| Business details in code (structured data) | 10 |
Optional extras never count against you
The news feed, AI summary file, and AI connection file are shown because some newer AI tools use them. They carry zero points on purpose: not having them cannot lower your score, and no search engine requires them.
What this tool looks at on your site
- Your homepage, over the secure connection
- One request to the insecure address, to see if it forwards visitors
- Your robots.txt permission file and your sitemap
- Any news feed your page mentions
- The optional AI files (llms.txt and mcp.json)
Requests identify themselves honestly as SignalLensBot/1.0 (+site-review; contact hello@brenro.com), give up after a few seconds, and stop reading after 2.5 MB. Nothing is stored: your report exists only in your browser.
Limits worth knowing
The tool reads the page code your server sends. Text that only appears after scripts run in the browser is invisible to it, as it is to some search engines. It checks your homepage, not every page, and the update-date check is a rough guide rather than a verdict.
Further reading
Google Search Central: AI features and your website is Google's own guidance on how these foundations relate to AI experiences in Search.
Want it handled for you?
The check above is free and always will be. If you would rather have someone do the fixing, there is one plan and one custom option, with real humans behind both.
- one plan, all of it
Search + AI Visibility
$450/mo
Your Google profile, your reviews, your pages and your AI answers, handled every month. Each month you see exactly what we did and what changed.
- Month one: a full search and AI tune-up of your site, verified with a fresh Signal Lens check
- Google Business Profile managed, two posts a month
- Reviews answered within two business days
- Two pages written or improved every month
- Google Search Console managed, indexing issues fixed
- Local rankings tracked across your service area, map results included
- A monthly check on what AI assistants say about your business
- Listings kept consistent across the main directories
- A plain-language report every month
Custom
Let's talk
For work one plan does not cover. Tell us what you need, we scope it with you on a free consult, and you see the price before anything starts.
- Several business locations
- Hundreds of products or pages
- A new website, or a rebuild
- Ad management
- Software, not just a website
Month to month. Cancel anytime, and everything we built stays yours. The plan covers one website and one business location.